As a business owner you're aware you need a website to succeed and build your business, but did you know that “just having website” isn't enough anymore? A normal website is something very similar to a sign. Imagine someone holding a sign on the side on the side of the road you can't help but see it. It grabs your attention and that's why it is effective marketing. Now let's imagine 30 people standing on the side of the road holding 30 signs, would you be able to read all 30 signs as you're driving by? How about 2,000 signs or 1 million signs or a hundred million signs or 1.5 billion signs all together, do you think you might be able to read any of those signs?
This is the problem with just having a website on the internet today. The amount of websites online are growing exponentially and it is not showing any signs of slowing down. In 1992 there were 10 websites. By 1995 they were 23,000 and by 1999 there were 3.1 million, then by 2010 there were 206 million. As of January 1st 2020 there are just over 1.7 billion websites. Back in the 90’s it wasn't too hard to get noticed just having a normal website, but today with almost 2 billion websites you will never be seen. You will effectively be one of those people standing on the side of the road with a sign among the billions of other sign holders and your sign will never be seen unless you're standing in the front of the crowd and that's where we come in.
People searching for things on the internet with desktops has declined 49.6% since October 2009 while people searching on mobile devices have increased 52.3% over the same time period. This is especially true in developing countries where mobile devices are more accessible than desktop computers. Mobile device processors are getting faster and the memory is getting better and it won't be long before mobile devices will completely replace the desktop devices so building your site mobile-first is crucial.
A website built from a cookie cutter website making tool like Wix or WordPress will end up just being lost in the crowd. Websites today need to be software platforms that are responsive and interactive while having the ability to connect your customers to their data through mobile apps and databases. This cannot be accomplished with simple website making tools of the past. You need to hire a competent software developer to hand code each and every aspect of your site.
Let's face it Google is the go-to for finding something you're looking for on the internet. There are 1.7 trillion searches per year and with the accessibility of chrome built into every Android phone it's not surprising that Google dominates 90% of market share. If you're going to be designing your website to be discovered you'll have to follow Google's rules for search engine optimization. Many of the rules make a lot of sense but it's really easy to be pushed to the bottom of the search results list if you don't have a high-performing website.
Site security is paramount. In fact, if you don't have proper security on your website Google will display at the top of the browser in the URL next to your site name that your site is “Not Secure” and will also tell the user ”you should not enter any sensitive information on this site (for example passwords or credit cards) because it could be stolen by attackers.” It's not only the fact that they're displaying this information about your business which will turn some customers away, but also because your site is not secure they will list all of your competitors ahead of you when people are searching for your product because google does not feel your site is secure and does not want to recommend an unsecure site over a secure one.
Knowing who your audience is so you can create effective messaging for your target audience is crucial. Major League Ball noticed they weren't attracting many fans, so they began to focus on their website to make it attractive to younger generations. In 2007 attendance numbers were at 79 million compared to 73 million into 2014. The number of children playing Little League decreased from 9 million players in 2002 to 5.3 million players in 2014 a roughly 41% decrease in players overall significantly affecting the sports influence on younger players. After learning these statistics Major League Ball began to focus on their website making it more attractive to younger generations and easier for people to engage and stream videos. These changes made it the second most viewed sport site in 2015.
Most people use the internet today like a giant phone book so visibility online is very important. Search engine optimization is a great way for people to find your site that are looking for your product but it's not the only way to lead people to your site. Effective campaigns can use marketing techniques like social media email and content marketing to help guide people to your business.
If you just put your first website together using some cookie cutter tool, it may seem frustrating that it won't be enough to bring in significant business. Digital marketing is an ever-changing frontier that rewards uniqueness and innovation. Unless you're willing to commit 30 hours per week designing and working on your website and learning several computer languages you really should consider hiring a full time professional software developer and digital marketing specialist like Thrivensoft.
Creating a powerful professional online presence for your business can be an expensive proposition. Not everyone has the capital to invest up-front in a professional website and business presence. That's why we created the Business Internet Presence™ service. With our service you don't spend a dime up-front. We handle all of your internet business needs for your company. We obtain a fully qualified domain name, develop and manage a professional custom responsive website for desktop and mobile devices, we host the site, optimize the site for search engines, build social media links and track visitors behavior to create a more engaging experience for your customers.
Depending on the plan you've chosen, we will maintain a database for you and develop a mobile app for iPhone and Android and put those apps in the Google Play Store and the Apple App Store.
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We provide guidance and education on how to leverage social media to increase leads. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business by creating devoted brand advocates, driving leads and sales.